Guangliang 59Plus Flying CoBranded

Liquor Packaging

This limited edition liquor packaging, named Guangliang 59Plus Flying CoBranded, is a collaboration between Guangliang Wine Industry and Dunhuang Museum. Designed by Wei Xu, Yonghui Dong, and Rui Wang, this packaging showcases the fusion of traditional Chinese aesthetics and modern innovation.

The inspiration for this design comes from the concept of "Fei tian," which means "fly to the sky" in Chinese. Fei tian has dual meanings - it refers to the flying Apsaras in the Dunhuang Caves frescoes and also represents aerospace science and technology. The packaging illustration beautifully combines these two images, creating a captivating story-telling effect.

What sets this design apart is its incorporation of Dunhuang frescoes and China Aerospace elements, symbolizing the exploration of the universe. The packaging exudes the traditional charm of Chinese aesthetics and presents an exquisite and elegant visual appearance. The use of sprayed frosted paint emulates the texture of jade, while the high precision all-over decoration firing process allows for a 360-degree display of the illustration.

The specifications of the packaging include a size of 83mm x 322mm, a bottle height of 287mm, and a diameter of 75mm. The design team, consisting of Wei Xu, Yonghui Dong, and Rui Wang, worked on this project from July 2021 to October 2021 in Chengdu, China.

The design process involved extensive research on Dunhuang flying Apsaras, which is considered a treasure of Chinese culture and a significant contribution to world art history. The design aims to honor the spirit of exploration and the pursuit of the stars that has been ingrained in Chinese history. By integrating the flying Apsaras and a high-tech astronaut on the pure white and diaphanous bottle, the design represents the inheritance of the "flying to the sky" spirit.

One of the main challenges faced by the design team was combining the elements of Dunhuang flying Apsaras with the brand's features. They successfully achieved this by creating a visual contrast between the two dimensions of time and space, showcasing the balance between science and tradition.

This exceptional liquor packaging design was awarded the Bronze A' Design Award in the Packaging Design category in 2022. The award recognizes designs that demonstrate outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life and making the world a better place.